From sign-up to ThankYou points redemption, we ensure a seamless experience that’s easy-to-use and transparent. The Citi Custom Cash Card is also our landmark mobile-first card designed for a digitally savvy customer. Rewarding cardmembers with 5% cash back on their top eligible spend category – ranging from restaurants to grocery to select streaming and travel plus more – each billing cycle up to the first $500 spent, and 1% cash back on all other purchases, the card is a game changer. The Citi Custom Cash Card is a different kind of cash back card that automatically adapts to card members’ ever-changing needs. Notably, we introduced a new credit card that infuses ease, flexibility and automation into the cash back category. Last year, we continued to launch new and innovative card products, evolve our value propositions and reward offerings, extend co-brand partnerships, and provide new digital capabilities to make purchases faster, convenient and more rewarding. With a wide range of proprietary cards – such as Citi Double Cash, Citi Simplicity and Citi Premier – as well as co-brand cards with leading brands including American Airlines, AT&T and Costco, and innovative lending solutions such as Citi Flex Pay and Flex Loan, the business provides a full spectrum of client-centric payment and lending products and features. And as consumer expectations continue to evolve rapidly, our unique model is well-positioned to evolve with them – providing our customers with seamless service and delivering advanced digital experiences for today and tomorrow.Ĭiti is a leader in payments, with 128 million accounts and $503 billion in annual purchase sales, and has unrivaled partnerships with premier brands across Citi Branded Cards and Citi Retail Services.īranded Cards Citi Branded Cards provides payment, credit and unsecured lending solutions to consumers and small businesses, with 35 million accounts in North America. Our model is distinct: personalized financial guidance supported by leading digital capabilities and complemented by well-placed physical locations in leading urban markets within the U.S., and across our other three regions. This new name clearly distinguishes Citi amongst our competitive set.
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